BRANDING AGENCY
Brand identities provide businesses with the opportunity to tell customers a story. Beyond visual elements like logos, fonts, and images, branding is a customer experience. Therefore, making a good impression on your audience is a must if you want your marketing efforts to succeed.
Because it only takes consumers less than 5 seconds to develop an opinion of your brand based on what they see; whether it is your website, your ads, or business cards, how you present your brand is imperative. At Summitrend, we leverage compelling graphic design and comprehensive research to communicate your brand’s core message better.
HOW BRANDING HELPS YOUR BUSINESS THRIVE
While the backbone of a successful company is the quality of its products and services, how you present yourself can also directly impact your bottom line. If you’re on the fence about branding, consider these advantages.
CUSTOMER RECOGNITION
Think about the most recognizable brands on the market; for most, it’ll barely take a second to identify the Apple, Nike, or Amazon logo. Standing out can make or break your success when competing with millions of other brands.
At Summitrend we stress the importance of developing simple yet memorable brand elements that increase recognition over time.
PROMOTES CONSISTENCY
Consistent branding provides consumers with a predictable path to follow. When consumers engage with your brand, they want to know what to expect.
Deeply established brands don’t have to think about how to present themselves in a crowd of thousands. Instead, they focus on delivering high-quality content that converts.
Being consistent also builds trust with your audience and increases your overall credibility.
INCREASES CUSTOMER LOYALTY
When customers trust your brand, they are more likely to patronize it consistently. A strong identity will reflect your values and assure customers that you can deliver on your promises.
Nurturing existing customers through powerful branding is far more cost-effective than looking for new leads. In addition, customers who have already transacted with your brand are more likely to make a repurchase. You can establish a more predictable income stream by increasing customer lifetime values.
IMPROVES WORD-OF-MOUTH MARKETING
Word-of-mouth marketing is one of the most cost-effective methods of advertising your brand. As your brand identity helps build a following of loyal customers, they become more likely to recommend your products and services to others.
Compared to paid ads, peer-to-peer conversations are more likely to get potential customers to convert. In fact, word-of-mouth marketing can improve the impact of your advertising campaigns by up to 54%.
BUILDS INTERNAL MORALE
While most marketers associate branding benefits with outward conceptions, a strong identity can also boost internal morale; but how? Firstly, potential employees are more likely to trust a well-established brand. When employees are proud to be a part of your business, they inadvertently improve operations and can even increase returns.
In addition, a potential talent that perceives your brand positively will become more inclined to apply for a job.
ACHIEVES HIGH ROI
All businesses have the underlying goal of making as much profit as possible. When consumers trust your brand, they are more likely to patronize it. Powerful branding can provide positive experiences that encourage potential customers to fulfill a purchase on your website.
Not to mention, when a consumer trusts your brand, they become less sensitive to prices. If they have purchased a product from your business before and know what to expect, how much a product or service costs will weigh less on their purchasing decisions.
OUR BRANDING SERVICES
We offer the following services to develop and fine-tune your company image.
LOGO DESIGN
Your company logo is the “face” of your business. At Summitrend, we develop strong logos based on a powerfully defined brand identity. We incorporate carefully crafted visual elements that communicate what your business represents to consumers.
BRAND MESSAGING
Strong brand messaging should clearly communicate what solutions you can provide potential customers and how you stand out amongst competitors. We consider everything, including your industry, target audience, and competitors, to develop value propositions, key differentiators, brand principles, and brand equity.
BRAND VOICE
Every brand presents itself in a particular way. Some are playful, while others are professional or educational. We sit down with your marketing team to discuss specifics like the tone of voice and syntax that can help us define how you speak.
BRAND POSITIONING
While essentially a subset of brand messaging, brand positioning more deeply focuses on setting your business apart from competitors. Not only do we want to develop a strong identity that you can nurture over time, but we also want to identify differentiators that encourage potential customers to choose you.
BRAND BIBLES AND GUIDELINES
Once we’ve clearly defined your brand identity, it’s time to develop brand guidelines that you can apply across multiple channels. Remember, the key to a successful brand is consistency. As such, we lay out your brand voice, messaging, and design principles in a detailed report that you can use to train staff members.
SOCIAL MEDIA
Nowadays, you’ll be hard-pressed to discover a UAE brand without a social media presence. If you run accounts on multiple channels, you want to ensure that your branding stays consistent.
At Summitrend, we understand what works on various social media networks and how you can tap into audiences according to platform demographics.
