Here are a few potential SEO trends for 2023:
- Voice search optimization: As more people use voice assistants like Siri and Alexa to search the web, it will be important for businesses to optimize their websites for voice search. This could include including long-tail keywords and natural language phrases in content.
- Featured snippets: More and more, Google is pulling content from websites to answer user’s questions directly on the search engine results page (SERP). By creating content that targets featured snippets, you will increase the chances of your website appearing at the top of SERP
- Core Web Vitals: These are the set of metrics that measure loading speed, interactivity and visual stability of a webpage. Google is giving more importance to these metrics, so it will be important to optimize them to rank well in the search engine
- Mobile optimization: With more than half of all web traffic now coming from mobile devices, it’s more important than ever for websites to be mobile-friendly. Make sure that your website is responsive and loads quickly on mobile devices.
- Video content: Video content is becoming more and more popular, and it’s a great way to grab attention and keep visitors engaged on your website. Optimizing video content for SEO, by adding transcriptions and closed captions, can improve your website’s ranking in the search engine.
- Artificial Intelligence: AI is getting more advanced each year, and it will play an important role in SEO in the coming years. Google’s AI algorithm, BERT, is already used to understand natural language queries better. So, creating content that is easy to understand by AI will be important.
